Kendrick Lamar is one of the most influential artists of this generation. With 27 Grammy Awards, billions of streams, and a global audience, he has become one of the most decorated rappers in music history. His music reaches over 100 million monthly listeners on Spotify, and his albums consistently debut at the top of the charts. In 2025, Kendrick made history by headlining the Super Bowl halftime show, drawing 133.5 million viewers, making it the most-watched halftime performance ever. 

For this project, Kendrick Lamar’s team approached us to design a custom long-sleeve shirt inspired by the visual identity of GNX. The piece was created for Kendrick to wear on stage during the Grand National Tour, translating the themes and energy of the album into a bold garment built for live performance.